The Journey of SRE Roofing Florida: A Family Business Story

When I started SRE Roofing Florida, I didn’t just want to create a roofing company—I wanted to build a legacy. To me, a roof isn’t just a structure; it’s a shield that protects families, memories, and dreams. It’s the cornerstone of a safe and happy home.

This is the story of how SRE Roofing came to be, how it grew from an idea to a trusted name in the community, and why family values and integrity are at the heart of everything we do.

1. The Beginning: A Leap of Faith

Every journey starts with a single step, and for me, that step was deciding to leave the corporate world and pursue a passion for hands-on, meaningful work. I’d always been drawn to the construction industry, but roofing stood out as something special. Maybe it was the challenge, or maybe it was the satisfaction of seeing a finished roof transform a home.

Starting a roofing company wasn’t easy. I had a family to support, bills to pay, and plenty of naysayers telling me it couldn’t be done. But with a lot of faith, a little grit, and unwavering support from my wife and kids, I made the leap.

Rich’s Take: "I’ll never forget the look on my wife’s face when I told her my plan. She said, ‘If anyone can do this, it’s you.’ That belief meant everything to me."

2. Building on Family Values

From the very beginning, SRE Roofing was built on the values my parents instilled in me: honesty, hard work, and treating others the way you’d want to be treated. These principles guide every decision we make, from the way we treat our employees to the way we interact with our customers.

Honesty

The name says it all. Transparency is non-negotiable. Whether it’s providing a detailed estimate or discussing project timelines, we keep our customers informed every step of the way.

Family

When you work with us, you’re not just a customer—you’re part of the SRE Roofing family. That means we treat your home like it’s our own.

Quality

Cutting corners isn’t in our DNA. Every roof we build is a reflection of our commitment to excellence.

Rich’s Take: "I wanted my kids to be proud of what I do. That’s why I treat every project like it’s for my own family—because, in a way, it is."

3. Growing Through Challenges

Like any small business, we’ve faced our fair share of challenges. From navigating Florida’s unpredictable weather to competing with larger companies, the road hasn’t always been smooth. But every challenge has been an opportunity to learn and grow.

Hurricane Seasons

Florida’s hurricane seasons are no joke. Early on, we had to prove that our roofs could stand up to the toughest conditions. It wasn’t easy, but seeing our customers’ homes weather storms without damage was worth every late night and early morning.

Earning Trust

When you’re a small business, trust isn’t given—it’s earned. We’ve worked hard to build a reputation for reliability, honesty, and quality, and every satisfied customer is proof that we’re doing something right.

Rich’s Take: "I’ve always told my team, ‘It’s not about how big we are—it’s about how good we are.’ That’s what sets us apart."

4. A Day in the Life of SRE Roofing

No two days are the same in the roofing business, but one thing never changes: our hands-on approach. Whether it’s inspecting a roof, supervising a crew, or meeting with a customer, I’m always involved.

Morning Routine

My day usually starts with a strong cup of coffee and a review of the day’s projects. I check in with the team, go over the schedule, and make sure everyone has what they need to succeed.

On-Site Supervision

Unlike some companies that subcontract their work, I’m on-site for every job. Whether it’s answering questions, solving problems, or just lending a helping hand, I’m there to ensure everything runs smoothly.

Connecting with Customers

One of my favorite parts of the job is meeting with customers. Hearing their stories, understanding their needs, and seeing their reactions when the job is done—that’s what makes it all worthwhile.

Rich’s Take: "At the end of the day, it’s not just about the roof—it’s about the people under it. That’s what keeps me going."

5. The Future of SRE Roofing

As we look to the future, I’m more excited than ever about what’s ahead. We’re committed to staying at the forefront of the industry, embracing new technologies, and continuing to serve our community with integrity and care.

Expanding Our Reach

While Palm Beach County is our home base, we’re always looking for opportunities to bring our services to new communities. Our goal is to become the go-to roofing company for all of South Florida.

Innovating for Better Results

From drone technology for inspections to advanced materials like Worthouse metal roofing, we’re always exploring new ways to improve our services and deliver even better results.

Giving Back

Our community has given us so much, and we believe in giving back. Whether it’s sponsoring local events or helping families in need, we’re committed to making a positive impact.

Rich’s Take: "My dream is to pass this business down to my kids one day, but for now, I’m focused on building a company they’ll be proud to inherit."

More Than Just a Roofing Company

SRE Roofing Florida isn’t just a business—it’s a reflection of who I am and what I believe in. It’s about more than shingles and nails; it’s about trust, family, and community. Every roof we build is a promise: a promise of quality, integrity, and care.

Thank you for letting us be a part of your story. If you ever need a roofing partner you can count on, you know where to find us.

Ready to work with a roofing company that treats you like family? Contact SRE Roofing today for a free consultation.